Pawkeepers Club | Digital loyalty for independent pet stores

Pawkeepers Club

The loyalty club for independent pet and aquarium stores

Keep your regulars coming back to you.

Digital loyalty cards, “running low” reminders for food and supplies, and member offers, run from your counter in a single scan. No app for your customers to download. No paper cards to lose.

20 founding stores only · free 60-day pilot · month to month
Text from your local pet store
Bella’s card is now 9 of 10. One more and the next bag’s free!
Pawkeepers Club
G’day Margaret
Bella’s food is running low
You’ll need more around Sunday. Your store has it in stock.
Adult Dog 15kg
9 of 10 · 1 more, then one free
For pet, aquarium and produce stores
No app download for customers
Your customer list stays yours
Month to month, no lock-in
Why it matters

Your best customers are being chased.

The big chains and online stores win repeat buyers with points, reminders and home delivery. Independents have the better advice and the personal service, but no easy way to keep in touch between visits.

Points at the chains
Customers collect rewards somewhere else, so that’s where they go back.
Online reorder reminders
When the bag runs low, the first nudge they get usually isn’t from you.
Paper cards get lost
Half-stamped cards sit in drawers, and claiming brand free bags means posting paperwork.
30-second watch

Ron’s late.

Marto and Kevvo on what happens when a regular quietly stops coming in. Pawkeepers sends the reminder before the food runs out, so Ron comes back to you.

Claim a founding place →
How it works

One scan at the counter. Loyal customers for years.

1
Scan at the counter
Type the customer’s mobile and scan the bag with a phone, tablet or plug-in scanner. It takes about the same time as the sale.
2
Their card updates by text
Customers see every card in one link, in large clear type. They can put it on their home screen like an app.
3
Reminders bring them back
Before the food runs out, they get a friendly text from your store, not from an online shop.
For independent stores

Everything a stamp card app does, built for pet stores and aquariums.

“Running low” reminders
Timed to how long a bag of food, a tub of fish flakes or a filter cartridge lasts, so customers hear from you just before they run out.
Offers to the right owners
New stock, a tank special or a weekly deal, sent in two minutes to dog, cat, fish or bird owners.
Your own promotions
Buy 6, 8 or 10, get one free: food, treats, tank supplies or anything else. Pause any time.
Brand free bags, claimed for you
Every free bag is logged and matched to purchases on a monthly report.
Easy for older customers
No app, no password, large text, and family can share the reminders.
Your list, your data
The customer list belongs to your store. Download it whenever you like.
Part of LaunchUP

Made for your older regulars, and the people who keep you going.

LaunchUP helps Australians over 55 with the big decisions and the everyday tech. Pawkeepers brings that to your counter: easy technology for older pet owners, and a loyalty club that keeps them coming back for the bargains, the service and the loyalty they get from a local store.

No app, no password, large clear text
Set up with them at the counter in a minute
Family can share the reminders
Founding stores

Be one of the first 20 stores.

Founding stores try the club free for 60 days, keep the lowest price for a year, and help shape what we build next.

20 places only
Founding store
A$49 a month
Free for the first 60 days, then A$49 a month, locked in for 12 months.
Standard
A$69 a month
One store, unlimited members, 100 texts a month, monthly claims report.
Plus
A$99 a month
300 texts a month. Extra stores A$39 a month each.
Prices exclude GST. Month to month, cancel any time.
Request a founding place
Martin will call you within two business days to set up your pilot.
Coming next

For brands and distributors

Run your “buy X, get 1 free” programs digitally across every club store. Set a program up once, push it to the stores that stock you, and get one claims report by store each month.

· Programs and barcodes arrive at the counter ready to use
· Free bags matched to real purchases, store by store
· Repeat-purchase trends as combined figures, never members’ personal details
Become a founding partner
We’re talking with a small number of brands and distributors now, ahead of the partner launch.
Register interest
Marto, the Pawkeepers Club mascot, a smiling golden puppy with a paw-print collar tag
Store training

Your whole team, trained in ten minutes.

Marto, our club mascot, walks your staff through every step: setting up promotions, serving members at the counter, free bag day, sending offers and setting up a customer’s phone. Rewatch any chapter whenever a new team member starts.

Store training video
8 short chapters · included for every founding store
Questions

What store owners ask us

We already have a stamp card app.

Pawkeepers is built for pet and aquarium stores. It knows how long food and supplies last, sends a reminder before they run out, and targets offers to dog, cat, fish or bird owners. A general stamp app doesn’t do that.

Will my customers bother signing up?

Joining is a mobile number and a pet’s name, with nothing to download. The free bag is the reason to join.

Will it slow down the counter?

It’s one scan on a phone or tablet beside the till, about the same time as the sale itself.

Who owns the customer list?

You do. It’s your store’s list and you can download it any time. Members’ details are never sold.

What if it’s not for us?

The pilot is free for 60 days, and after that it’s month to month. Your list stays yours either way.

Rewards for you and your best mate.

20 founding places. When they’re gone, they’re gone.
Claim a founding place